By now, you probably understand the importance of capturing your site visitors contact info using an opt in form and building a big email list of prospective clients. Once you’ve got an email list you can use broadcast e-mail marketing to tell them about any new product you’re offering. That way every one who signs up to your list will receive all of the emails in your series one after the other in order till they have received them all, or you have added more.

This technique is a wonderful way to stay in contact with the people on your list and since the technique is all automated it doesn’t take any time from you (once you’ve written and loaded the emails, of course).

But if you have a sale coming up or you’ve just added a superb new service and you wish to let all of the patrons on your email list know about it at the moment, you need to send an email broadcast. If that’s's what you want.

You can even customise a broadcast so that only part of your list will receive it. It’s up to you. But this is the technique you will want to use if you’ve got some hot news that you simply need to let everyone know about right away without adding this message to your series and have to wait a couple of days for some of the people on your list to get it.