If you’re going to build websites for commercial purposes, it’s helpful to understand the basic differences between authority sites and mini sites. People just starting out with online businesses may not know how to decide which kind of website to create. Among the many considerations that are involved, you can’t ignore Google’s algorithms when it comes to ranking sites.

Yet you really have to make your decision based on what kind of products you want to sell and your own marketing style. What follows is a comparison of mini sites and authority sites, which can help anybody who’s trying to choose between the two.

Some people prefer to build mini sites because they want to start making money as soon as possible. You could start with a certain topic and target some profitable keywords within it and divide it into smaller groups. Then, simply create ten or twenty mini sites for that niche. If everything is right, and your research is solid, then you will rank for them fairly quickly. Most successful Internet marketers agree that there are lots of strong reasons to work on building authority websites. It’s convenient that Google is also reinforcing this belief. But authority sites offer other advantages in terms of SEO and even marketing. If you’ve filled your authority site with plenty of high quality unique content, other webmasters will happily link to your site, giving you more backlinks.

Authority sites are also excellent tools for establishing fast credibility. Large websites that are filled with helpful information are more authoritative to visitors. It is a natural tendency to begin thinking the person behind the site must know what they’re talking about. This alone will establish credibility for some people. This is something that would not often happen with mini sites. But those tend to be very rare, indeed. Choosing between an authority site or a mini site may come down to how Google influences the rankings in those search results for each type of site. Mini sites definitely have their place within any well thought-out marketing plan. Yet the possibility of better ranking results and a stream of organic traffic coming to a larger site remains.