We all know that Adsense is the grandfather of contextual ads and can be quite lucrative. Even though there are many different ways to monetize your site, Google AdSense stands out and makes a mark because of its effectiveness, reputation and precision. However, if you are planning to run AdSense on your site and have those nifty little ads displayed, you need to be careful about not breaking the rules that are laid out by the company, or else you may have your account banned for good. You should absolutely read the Adsense Terms of Service, but we will cover a couple of them for you to get you started.

One thing you do have to take care about is placing too many ad blocks on any one page.

You should never have so many ads that it takes away from your site and annoys the reader.

Part of the terms of service is to keep things confidential with your account such as your click through rate and others. You’re not allowed to show pictures of the checks received, your CPM, CTR, etc. What you do is up to you, and the main thing is that you are aware of possible consequences if you do it.

Then that will accomplish what you want to get done, and you will or should have no issues.

The one particular metric you always need to track is your click through rate, or CTR. There is an average CTR which is between one and five percent, and if it exceeds that then you need to investigate.

This is has been merely an introduction to Adsense, and it should not be substituted in any way for reading their full TOS. Even the smallest thing that you think may not be a problem can actually turn out to be a huge problem. Once you have it all in place, then you just keep doing what you have been doing and you’ll see some money start to happen.