Every Internet marketer knows the value of building a targeted email list, without which it’s really difficult to grow your online business. In other words, when you have a list of targeted subscribers/prospects, you’ll be able to market to them whenever you want and not worry about getting traffic to your offers. In the following article we will be looking into a few simple and effective list building tips that give long term results.

Most of the people that subscribe to your mailing list will be concerned about their privacy. People are already aggravated by the sheer amount of spam they already receive, so don’t be tempted to give in to this path. It’s your job to reassure your prospects that their information is safe with you, and that you won’t sell it or otherwise abuse it. Spend some time creating a privacy policy page for your site and place a link to it for your prospects to find. Let them know that you respect their privacy and their email address is safe with you.

Make the sign up process for your email list as simple as possible. Don’t make the mistake of placing a generic link on your site’s home page and waiting for the subscriptions to come rolling in. You see, traffic will roll in to different pages on your website and not always to the home page. These are ideal places for gaining new subscribers, as they are continually packed with goings on. Attract them with free stuff and wind them over as your subscribers. Also, get the word out about your mailing list via your friends on Facebook; convince them to share a link on their wall to your squeeze page, send a message to their friends, etc. The social networking realm is where you can innovate successfully if you do it the right way. The tips within this article are very easy to put into action, but they can have a dramatic effect on your subscriber numbers. Your mailing list will become an integral part of your business, so you should focus your energy towards tasks that will help it grow.