When it comes to where to place your keywords a good rule of thumb is to put your keyword in the title,the first and last paragraphs and at least once in the document body. If you have got a particularly long article you can get away with adding it a couple more times without needing to worry about the search websites banning you for keyword stuffing. The 1st place you need to start is with the Google keyword tool. This particular tool is completely free to utilize and will offer you accurate and current keyword info. Keep in mind that what you’re looking for is a catalogue of keywords having a lot of monthly searches with a reasonably small amount of competition. Once you are a touch more versed in online marketing and you’ve got some money to invest, you may want to purchase a keyword tool that can give you even more adaptability and more information than simply the quantity of searches and competition. Lots of the paid keyword tools will let you know not just the amount of competition but how robust those rivals are as well as how likely some of the keyphrases are to end up in a sale. Step 2 is to pinpoint the correct density and keyword placement so that your articles rank high in the search sites.