In order to be in compliance with the law, and not be accused of spamming, there are a few things you must do:

1. Your e-mail message must have an accurate ‘from’ heading where you put in your name or the name of your company. 2. The topic line on your email must be accurate and relate to the actual content of your email. 3. As the sender you should supply an actual physical address for you or your company.

4. 6. You have to supply a clear, and free, link for the recipient to ‘un-scubscribe’ and if they click that link they should instantly be removed from your e-mail list and you should not send them another email.

7. Having an ‘opt-in’ list is probably your absolute best protection against being charged with spam. This technique will encourage your internet site visitor to enroll to receive your e-mails. They’re giving you permission to send them e-mails. Whatever you offer them to get them to sign up, make sure it has real value to your customer.

These are the fundamentals of the law. I’m not an expert or a counsel so take care you take a little time and learn all of the fine details of the CAN SPAM law so you can ensure your company is in compliance. Don’t let the new laws scare you off from employing mass email selling since it can be a particularly effective selling tool for your business.