One of many benefits to using the internet to grow your business is the high level of automation available. So as to keep the email process clear of any charges of spam you will need to use opt in e-mails. When someone agrees to receive mails from you they’re ‘opting in’ to your list or newsletter, that way they can’t accuse you of spamming them by sending them uncalled-for e-mails. When they visit your website they are going to be inspired to sign up to your list. So as to get them to sign up you can offer them something of value such as a free report, or a multi part mini-course. Regardless of what your incentive is you have to ensure it’s a very good one or your visitors won’t sign up. Once you have your visitors contact information it’s important for you to carefully follow through.